Why is it worth it?
We could have made a swim short for €29.90.
We could have taken mass-produced shorts — the ones so light they float with every breeze, and once wet, clinging to the skin, losing all structure, all elegance, all modesty.
We could have skipped the water-repellent finish, let the fabric turn see-through, and cut it mid-thigh.
We could even add built-in leggings and sell it for €30, just to call it “modest.”
We could also sell a T-shirt that, once soaked, sticks to the body instead of covering it.
And by the way, I've had this prototype in my hands.
A T-shirt at half the price.
But also half the integrity.
I refused it.
Because Kaessar isn't guided by ease, but by meaning, respect, and durability.
Every piece is made to last, to respect modesty, and to give confidence — in and out of the water.
All of this raises the cost of production, but it's worth it.
💠 Kaessar. Because modesty deserves excellence.